I'm Melanie Joy Sims, a copywriter with a background in Beyonce.
By that, I mean, I spent a few years crafting entertainment stories about Mrs. Knowles-Carter and other music artists for a few different publications, including ABC News Radio, the Associated Press and a magazine or two. Somewhere along the line, though, I fell in love with advertising, and decided to put a ring on it.
we are unlimited, Chicago | Feb 2017-Present
Whipping up TV and social for a variety of campaigns, including Happy Meal, McDelivery and McRib.
WALTON ISAACSON, Chicago | Feb 2016-Feb 2017
Crafting social and digital copy for State Fair, Tony Roma's BBQ, Miller Lite, Glenlivet scotch and Terremoto tequila.
COMMONGROUND/MGS, Chicago | May 2015-Feb 2016
Helping brands like American Family Insurance, the Illinois Lottery and Bombay Sapphire connect with a wide range of consumers, across print, social/digital and radio formats.
CRAMER-KRASSELT, Chicago | Sept. 2014-Feb. 2015
Concepting and writing for Heinz, Porsche, Corona, and more, across print, social/digital, traditional, point-of-sale and OOH formats.
ABC NEWS RADIO, New York | June 2011- June 2013
Music Writer + Producer
Specializing in Rihanna, John Legend, Beyonce and red carpets
ASSOCIATED PRESS, Chicago | June 2009 - January 2011
Specializing in crop reports, freak accidents and R&B music reviews
ASSOCIATED PRESS, New York | August 2006 - June 2009
Specializing in really important phone calls that needed transferring
CHICAGO PORTFOLIO SCHOOL | 7/13 - 9/14
INDIANA UNIVERSITY, Bloomington, IN
B.A., Broadcast Journalism