Yogurt explosions in the backseat. Red socks in the white laundry. Parenting is full of everyday #fails. But that’s the small stuff. It’s the big stuff, like car seat safety, that AdCouncil wants you to get right. Here’s how my team at Leo Burnett got the message across:

 Creative Director: Jim Stahlman; ACD: Jim Korakis + Bill Hatzinger; Senior Copywriters: Melanie Sims + Fritz Ewert; Senior Art Director: Brian Golden