Back in the day, your grandfather drank whiskey to put hair on his chest. But a new day calls for an edgier liquor, and that's where cinnamon-flavored Fireball comes in. Take a shot, and, you know, "Put Some Fire on Your Chest."
Strike up a conversation with new friends, and you just might earn a round of Fireball whisky shots.
Won a free round of Fireball? Use the app to brag about your Strike Up win on Facebook.
All those photos from the game end up on a tumblr site featuring Fireball Cinnamon Whisky fans from around the globe.