Indulging makes life sweet. So instead of telling people to skip dessert, cycling studio Flywheel challenges everyone to dig in, then "Ride It Off."
These babies accept "revolutions per minute" as a method of payment. (Health-conscious snacks only.)
Partnerships with local bakeries and pizzerias will encourage potential Flywheel customers to dig in, and then ride off their favorite foods.
Art Director: Joe Nemec