McDonald's wanted to get Millennials excited about its Flavor Battle, a national DJ competition that brings together the country's most notable mix masters and sends one DJ home with a $10,000 prize. Our goal? Getting 20-somethings to follow the competition and vote for their favorite DJs. (Mission accomplished.)
A music background comes in handy when you're writing a script aimed at making DJ Drama sound like DJ Drama.
With a little help from the media side of Complex magazine, we whipped up a new website.