Veterans Cash Ticket from the Illinois Lottery

The Illinois Lottery asked for the usual, and we delivered it -- print, OOH and digital. But we also put our heads together, and created a Millennial friendly online video that was so effective, it ended up on television -- airing during a 2015 Chicago Bulls game.

OOH + Digital

Commonground/MGS
Creative Director: El Rodriguez
Art Director: Alanna Marshall